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  • Miranda Reiman, Angus Media

Using Angus Experience to Reach Beyond the Ag Industry

Murnin, Perrier join The Angus Conversation Junior Takeover. 

“There has to be someone who’s willing to fight for the agriculture industry and just take that step because if not, we’re not going to have an agriculture industry.”  

Claire Murnin says her mom gave her those words of wisdom, and it’s a truth she’s taken to heart in everything from her prepared public speaking topics to her @365daysofagriculture social media campaign.  

Murnin, from Pompey’s Pillar, Mont., joined Lyle Perrier, Eureka, Kan., on The Angus Conversation Junior Takeover recently to talk about being an ambassador for the Angus breed.  

It’s a task that takes time, patience and knowledge, and that challenge only grows as each generation that society becomes further removed from the farm. Perrier says in his rural Kansas high school, there are plenty of friends without any ag background who give him the chance to practice his role.  

“I think the most challenging part is just sparking an interest and sparking a reason to care….I think once you've done that, they become interested in what you're doing and why you're doing it,” he notes. “My favorite thing is just when students within our school are willing to learn about FFA or 4-H and just like I’m willing to learn about their sports teams.” 

Both National Junior Angus Association (NJAA) members say they are optimistic about their ability to leave a positive, lasting impression on public perception.  

“I think that our generation is doing and will continue to do a better job of finding those people where they're at and understanding that they truly don't understand what we're doing and just finding a way to bring them through that,” Perrier says.  

Murnin agrees.  

“I've seen a lot more young people want to take that role, whether it’s just that they're going to be a producer and stick up for what they are trying to produce, or even wanting to do something like lobby on Capitol Hill,” she explains.  

And the NJAA is helping to empower these ambassadors of our industry every day. 

To hear this entire episode, find The Angus Conversation wherever you get your podcasts, or follow the direct link here. This edition, “Junior Takeover — Murnin, Perrier on Fostering Connections, Advocating for the Industry,” is the third in a three-part series recorded live from the National Junior Angus Show (NJAS) in Madison, Wis. If you enjoyed this conversation, be sure to catch parts one and two, also available now.

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